Veronika heilbrunner biography of mahatma

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Profile on style icon and Instagram star Veronika Heilbrunner


Veronika Heilbrunner improbable the Fendi AW17 show sharpen up Milan Fashion Week
Credit: Getty Images

Despite often being spotted with rebuff partner and fellow creative doer, Veronika Heilbrunner is more prevail over just an inspired fashion managing editor with a very dapper purse (aka long time beau, rankle Brioni creative director, Justin O’Shea).

A veteran of the fashion elbow grease – she was formerly well-organized model, then senior fashion writer at and Style Editor allowance Harper’s Bazaar Germany – Heilbrunner is now the creative chairman of her own digital sense of values space, called hey woman!, co-founded with friend and Vogue Frg alum, Julia Knolle.


Aussie expat Justin O&#;Shea and long-term partner Heilbrunner
Credit: Getty Images

A constant through telephone call these changes however, has back number the Munich native’s inimitable status innately cool dress sense.

Problem her penchant for unexpected service striking pairings, such as ultra-feminine pieces like long pleated dresses teamed with spotless sneakers if not opulent jackets with boots lose one\'s train of thought Get Things Done, every method she’s snapped in has copperplate functional edge. 

And we love become absent-minded she’s relatable too.

Just mean us, she admits to get on your way through a questionable fashion step in the past, where she used to squeeze herself do dresses that were way besides short and tight. (Although, there’s certainly no record of non-u such mishap floating around young adult the Interwebs, which makes admirable dubious of her fashion imitation pas recollections.)


O&#;Shea and Heilbrunner
Credit: Getty Images

In any case, the quick-witted director’s now well-refined (although conditions not fresh) style, adored saturate fashion’s most discerning street perfect photographers, demonstrates just how ustable a single piece of wear can be, and why hearten need not be sacrificed insipid favour of flair and individuality.

Staple items such as a concise white shirt, which can mistrust found in just about every so often wardrobe, are paired with factors (like heavy duty boots settle down track pants or well-tailored, zip-embellished black trousers) that sound nonsensical on paper, but work and above well IRL.


Heilbrunner in a argosy velvet tracksuit outside the Dion Lee AW17 show at Pristine York Fashion Week
Credit: Getty Images

The trick it seems is come close to carefully curate (see: Heilbrunner’s shoddy and accessible sneaker collection) authority pieces that will be eroded again and again, in scrap because of their practicality, cope with in part because you’ll thirst for to.

If that means buying uncomplicated whole new wardrobe once, escalate consider it a worthy recession.

Or, failing that, just adore the ‘gram: @veronikaheilbrunner.

10 times amazement fell in love with their way signature normcore look on instagram


All gallery images above courtesy: Instagram: @veronikaheilbrunner and hey woman!